Having had your new website built, or current site updated, you're probably wondering how best to get more visitors to come and check out your new content, whiz-bang photo gallery, or blog. Putting your organisation on the Internet is a good initial step, but ensuring people come to your site, at least once and preferably regularly, is just as important.

Search engine optimisation, or SEO, is the process of utilising the power of search engines such as Google to funnel more users to your website. There's now a plethora of organisations out there specialising in just that, and you may have even considered approaching one of them to help increase traffic to your site. Like any industry, though, SEO specialists contain their fair share of dodgy second-hand car salesmen, and it pays to know the basics before engaging one of them to look after your needs.